Wish to live a more creative life?

Modern hand embroidery is a feel-good activity that brings both relaxation and creative fulfilment.

Good news is:
You are only 2 clicks away from fun and enriching learning with instant access to a growing library of embroidery courses and workshops

Do any of these scenarios sound familiar to you?

✍️ You feel unsatisfied creating the same type of patterns over and over - you need to freshen up your repertoire! ✍️

πŸ’‘ You have great ideas for embroidery projects, but you don't know how to realise them? πŸ’‘

🧡 You have loads of materials that you don't even remember why you bought... You need inspiration and guidance on how to use what you already have! 🧡

🧐 You are tired of mediocre uninspiring tutorials and long for an informative and straight to the point experience where you get to follow along EVERY STEP OF THE WAY in detail 🧐

🎨 You are turned off by impersonal mass-produced courses that exploits the creator - you want to learn authentically directly from the artist without scripted content from a third-party source... 🎨

⏰ You have spent countless hours looking for relevant information only to be left feeling more confused and frustrated ⏰

If you thought "yes" to any of the above, then the Charles and Elin Academy Membership is made for you!

We offer a personal experience with authentic teaching about hand embroidery as a modern art form.

No fuss, no extra effects,
βžͺ It's you, us and focus on the work at hand ❀️

The Academy Membership gives you:

βœ… In depth video courses, where each course is carefully developed with the student in mind to provide the best experience and results

βœ… Instant full access to the whole content library immediately upon registration so that you can adapt your learning to your own preference (which means, you are more likely to succeed in your creative pursuits!)

βœ… Content adapted for all levels and desires so that you can go from beginner to advanced all in one place

βœ… Concrete stitch-along projects mixed with theoretical tutorials so that you get both hands-on practise AND lifelong skills to continue to grow as an embroidery artist and creator

βœ… Flexibility to stay on for as few or many months that suits YOU!

βœ… Less frustration and time wasted to look for relevant information - now you have it all in one place!

Do you find it hard to invest in your art, because "it's not important enough" or perhaps you think "I can just figure it out myself"?

Truth is we all do embroidery because it makes us feel good.

Whether it has a relaxing purpose or serves to make us feel more creatively stimulated and fulfilled, the foundation of it being a feel-good-activity remains the same.

And what happens with most feel-good activities?

They get set aside.


Because in our everyday lives, to prioritise ourselves and our own well-being IS DIFFICULT!

Especially if you have a full-time job and maybe a family and home to take care of.

We get it!

Because we are in the same boat.

For example, when we first became parents, we both put aside everything for the sake of the family (which is completely normal!)

But you quickly start to feel really down if you don't get a minute to create something that simply just makes you feel great!

We noticed that when we began to prioritise an hour a week (doesn't need to be endless amounts of time) to something that makes us feel good - it made us happier and able to show up with more energy for the rest of the time (be it for family, work or anything)

Now you may think that sounds easy to say but how to actually make it reality?

For us the answer was: To invest in yourself!

When you sign up for a course, you mentally tell yourself that the course is something important and worthy of being prioritised - because you want to get the value for your money!

By joining the Membership you are signalling to both yourself and your surrounding that your art and creativity IS IMPORTANT and deserves to be taken seriously!

New content added every month

The Membership is built to empower you in your every day πŸ’—

With a continuos flow of new inspiring content, you always know where to go when you need some new energy, inspiration and ideas.

You can expect a minimum of a new design in the pattern program as well as anything from full courses to smaller workshops, livestream replays or lectures about creativity and arts that you can have on while stitching on your current work in progress.

Have a look inside!

We're all about transparency, which is why we've put together a complete welcome course for you to feel absolutely confident in joining us on this creative adventure.

Just click on the image blow to be taken to the full curriculum, where you can watch any videos you may be wondering about.

Your teachers

Charles and Elin

We are the French/Swedish husband and wife duo behind the Charles and Elin Academy.

Since 2016 we have racked up a joint audience of hundreds of thousands across Instagram, Pinterest and Youtube, which has allowed us to teach the art of modern hand embroidery to thousands of creatives across the world.

We have also worked with brands such as Hermès Paris, been in exhibitions, featured in magazines such as Fubiz, Inspirations and more. And in September 2020 we released our first book "Mindful Embroidery".

Seen in:
❀️ Some words from the community ❀️

You're only a few seconds away from full access to the whole content library !

Take a look....

If you were to pay for the courses individually, they'd all add up to more than $1000...

As a member of the Academy Membership you get access to them all in one place for a fraction of the price.

Choose a pricing plan:

Naturally we think our courses are the best you can find. But don't just take our word for it!

Here are some insights of what people have been sharing online:

Highly Recommend!

The course is straightforward, and simple to follow! It helped me tremendously as I felt stuck creating my own embroidery patterns, especially playing around with colours, until I stumbled upon Charles & Elin Academy. A little goes a long way, and the best investment on yourself is learning something new and applying it in your everyday life :) Highly recommended!

- Deborah Yap

Check out some of the projects you get to make!

Les Volcans, Paris

This is the stitch-along design of the beginner's class on architectural hand embroidery

Watercolor embroidery

The finished version of the class project in the course on watercolor embroidery; brickhouse edition

Placa Reial, Barcelona

This is the course design that you get to stitch throughout the architectural thread-painting masterclass

French knot realism

This is one of the class projects in the French knot realism course, where you also get several theoretical practise sheets in addition to the stitch-along project

Embroider your jeans

Here is a snap shot from inside one of the lectures in the course on how to personalise your clothes with modern hand embroidery

Ultrasound embroidery

You find the bonus lecture on how to embroider an ultrasound inside the curriculum section of the course: Create your own embroidery designs

Interior embroidery

Here is the design of the stitch-along project in the first part of the course on interior design embroidery

Free hand embroidery

A picture from one of the example projects in the workshop on how to do free hand embroidery (without a pre-drawn pattern)

Abstract embroidery

A close-up image of one of the abstract mixed media pieces created in the workshop on abstract embroidery

Still have a question? Find your answers here:

Ps. You can also send an email to [email protected] we are more than happy to assist you!

How long do I have access to the courses?

You have unlimited access to all courses and materials for as long as you stay a member.

This includes all updates to new and existing courses too. You only loose access to the courses when you cancel your membership.

Can the price change for members?

Whenever you join you secure the fee that you pay when you enter.

In other words, you will never be charged more than what you signed up for for as long as you remain a member at that price point.

If you choose to cancel and then join us again at a later point, there is always a risk that the price has changed.

How do I find the courses inside the membership area?

You will be able to see an overview of all the courses when you click the "My Courses" tab in the top menu bar when you're logged in to your account.

How often will you update the content in the membership?

We will update the membership with new content every month to give dedicated members as much value as possible.

(Includes member exclusive content!)

As a new member, can I access old content?

Yes. All new course additions (excluding the pattern program) to the membership will be saved and available whenever you choose to join.

This means that the membership consists of an ever-growing library of amazing embroidery and art courses for you to love!

When will I be billed?

You always get billed on the same day each month.

That means, if you sign up the 17th on your first month, you will always be billed on the 17th of each month you stay with us.

How do I cancel my membership?

Simply log in to your account and head to "My account" in the top right corner. There will be a drop-down menu where you choose "Manage subscriptions"

You can easily join and cancel whenever and however many times you want.

You can for example, join us for a course this month, cancel the next and then join again when there is a release of a new course or workshop that suits you.

Why would you join a membership?

You may have looked through the Academy and thought wow it looks great, I'd love to try it - But I don't like memberships.

We get it. We used to be like that too, until we got the experience of being members in a personal membership (where you could actually communicate directly with the founders about your process!).

To join an independent membership, means that you join the tribe.

You become a part of something that has a direct impact on both your own and the lives of the small business owners who run it.

Because this is not a big corporate subscription, where you just see the bills ticking in month by month.

This is a lifestyle choice, where instead of purchasing a course that you maybe sit down to do for one weekend during the year, you choose to be proactive and spend a couple of hours (or more) every month.

Small steps on a regular basis lead to greater results and impact.

You are special

To join a personal membership like the Charles and Elin Academy, means that we know who you are and our greatest mission is to see you succeed.

We help you hold yourself accountable to your creative lifestyle with things such as member exclusive updates on what's going on every month.

We are also here to answer your questions no matter how detailed they are. There is no customer service assistant who don't know the answer - all your emails are answered by us - the creators and artists behind everything you find inside.

"I have been embroidering for many years, most of my projects have been iron-on or pre-stamped. I ran across one of their YouTube videos and was hooked. Watching the videos (and emailing Elin) gave me the encouragement to try something new. Since then, I have enrolled in 3 of their classes. The classes are easy to follow and encouraging. You can definitely see their love for the craft. Thank you for all the effort the two of you have put into them. I look forward to see what you have in the future."
- Liz R.S