Hi there!
Are you also a lover of embroidery and creative living?
Perhaps you're already an avid stitcher wishing to freshen up your repertoire, or it's a new found love for creative relaxation...
No matter your stitchery background, we have courses FOR YOU to feel empowered, enriched and inspired.

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We know first hand how impactful creative fulfilment is on overall well-being and we're committed to make you flourish.

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After soon a decade sharing embroidery with the world, one thing stands out bright and clear:
How we feel when we create is as influenced by the action of making, as by the look of what we make.
If you love how something looks, you will feel more excited and energised to keep going (and to share it with the world!)

*Pictured: Elin sitting in the window in Paris, stitching on one of her early architectural designs.. Falling in love one stitch at the time...


The first step is always to start stitching. Most of us began with floral designs or cute animals, until one day it all starts to blur together...
We love the feeling of stitching. The repetitive movement, swooshing sound of the floss as it pulls through the fabric and the textured surface under our finger tips, it all release endorphins and brighten our day.
BUT,
sooner or later that is not enough. We all long for new innovative designs that can keep the spark for the craft alive.
This is exactly why we've been blessed to share our work with hundreds and thousands of people around the world; We truly wish for you to expand beyond the concept of what you think is possible to make with needle and floss.
Rather than looking at embroidery from a traditional crafts perspective, Charles and I approach it with an artistic eye. Disregarding the shoulds, and focus on the endless possibilities of how to capture the beauty around us as effectively as possible.
You are in for a personal experience with authentic teaching about hand embroidery as a modern art form.


No fuss, no extra effects,
➪ It's you, us and focus on the work at hand ❤️


This holiday season we want to offer you something very special. Something that we have never done before:

The opportunity to secure lifetime access to 15 of our most sought after online classes at a never-seen-before deal.

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Rather than inviting you into the Academy Membership with ongoing payments, we have set up the bundle with a finite number of instalments (1 or 12), whereafter you have lifetime access to the classes.


No more subscription fatigue
No more worry about timing or cancellation
You can enroll with confidence, knowing that after today (or a year depending on the payment structure you choose), it's all yours to KEEP and DEVOUR however slowly you desire.

Instead of paying $1000+ for the courses individually,

the Academy Bundle give you the same experience for $650 less.


Ps. Reach out to me at [email protected] if you already have any of the 15 courses and I will make you a prorated coupon ❤️


Choose a Pricing Option:


"I have been embroidering for many years, most of my projects have been iron-on or pre-stamped. I ran across one of their YouTube videos and was hooked. Watching the videos (and emailing Elin) gave me the encouragement to try something new. Since then, I have enrolled in 3 of their classes. The classes are easy to follow and encouraging. You can definitely see their love for the craft. Thank you for all the effort the two of you have put into them. I look forward to see what you have in the future."
- Liz R.S

Meet Your Teachers

Charles and Elin are the French/Swedish married artist couple behind the Charles and Elin Academy. For soon a decade they have taught thousands of creatives across the world the power of modern hand embroidery.

They've also worked with luxury brands such as Hermès in Paris, hosted and partaken in exhibitions, published the book Mindful Embroidery (McMillan 2020), and most recently Elin launched the Petronella Art Magazine to continue to spread the passion for the creative arts and making with your hands.



Highly Recommend!

The course is straightforward, and simple to follow! It helped me tremendously as I felt stuck creating my own embroidery patterns, especially playing around with colours, until I stumbled upon Charles & Elin Academy. A little goes a long way, and the best investment on yourself is learning something new and applying it in your everyday life :) Highly recommended!

- Deborah Yap



Our classes in a nutshell:

✅ In depth video courses, where each course is carefully developed with the student in mind to provide the best experience and results
✅ Instant unlimited access to all 15 classes immediately upon enrolment
✅ Content adapted for all levels and desires so that you can go from beginner to advanced all in one place
✅ Self-paced stitch-along projects mixed with theoretical tutorials so that you get both hands-on practise AND lifelong skills to continue to grow as an embroidery artist and creative.

Do you say YES to fun stitch days ahead?

**Offer EXPIRES Saturday 30th November at midnight!