Have you ever said/thought to yourself the following sentence:
"I don't have time"
If yes, my friend, you're not alone!
As a 2x toddler mum and business owner, I completely understand the realities of having NO TIME (trust me).
This is why I decided to create a supportive system for even the busiest creatives. The ones who know deep in their soul that they need to anchor themselves with some art, but don't know when, where or how to make it happen.
You're not the problem 💜
It's natural that even things we love and want to do, like slow stitch embroidery, can feel overwhelming.
When faced with a full design it's difficult to asses how much time it will take to completion (I struggle even today despite ten years of experience..)
As a result, it can feel discouraging and block us from starting altogether... (we don't want that!)
I may have the solution for you:
To tackle big problems, an efficient tactic is to look for bite-size solutions.
Applied to embroidery, I immediately thought of my own practise and how I've been able to keep it up through years of raising children, moving to different countries and running a business.
My motto has always been: "One stitch a day, keeps the doctor away".
Together we will expand on that idea and lean into...
The 10 Minute Magic Formula!
How does it work?
You will receive the 30 videos immediately upon enrolment so that you can adapt your 30-days process to your own schedule and preference.
There's nothing more frustrating than being in flow and have to wait... Instead you can choose to do multiple videos that day!
(3 videos = 1hr)
OR
The pressure one feels when falling behind if you can't make it on a given day... Don't sweat it! You can spread the stitch days out with breaks in between.
Here's the deal:
If you stick to the goal of 10 minutes per stitch session, you will have a completed architectural embroidery in 30 days ready to be hung on your wall as a proud reminder of your process 💜
Your class project
To the right you can see a finished version of how your embroidery might look like at the end of the 30 days.
🎉 BONUS WORKSHOP 🎉
It wouldn't be a complete start to finish project if I didn't invite you into the process of making the pattern too!
Therefore...
When you start the course, you will not only receive the Pattern for the class project as an instant downloadable PDF + the 30 videos...
You will ALSO receive a bonus workshop that shows the full process of how I drew the pattern that we're about to stitch together
Available videos:
Your teacher
Elin Petronella has shared her art online over the past decade and now shares an audience of about 500k+ across platforms.
She has taught thousands of students the art of modern hand embroidery through her online Academy, is the co-author of the "Mindful Embroidery" book (PageStreet 2020), sole author of Embroidery Wanderlust (2025), has worked for brands such as Hermès Paris and been featured in magazines such as Fubiz, My Modern Met and more...
FAQ:
If your question isn't answered below, don't hesitate to send an email to elin@charlesandelin.com and I'll get to you asap.
Will I have access to a pattern?
Yes you will!
You will find the class project as a pdf download on the first day of the series.
The bonus workshop is here as an inspiration and example of how I draw the pattern. But I don't expect you to have to draw it all by yourself the first time (it would have made me overwhelmed too!)
The first 10 minute video will cover the transferring process.
What materials do I need?
I encourage you to use the materials that you have at home.
This means that I don't want you to feel limited if you don't have the exact same nuance of the colors that I will use.
Here is a quick overview so that you don't feel totally unprepared:
- Cotton fabric (white)
- Hoop (optional based on preference)
- Needle (1-5 according to my stitch preference. Use what you've got)
- 3 different colors of embroidery floss (black or brown for contours, a green for leaves and purple for the wisteria flowers)
- Scissors
- Carbon paper (use the transfer method of your choice!)
I'm a beginner, can I still follow this course?
Yes absolutely!
I will share the process in real time, which means that you will be able to follow each step in detail.
