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Art to business
Where to start?
The first step (31:43)
How do you show up? (Branding for artists) (40:34)
Owned vs. borrowed audience/traffic (26:53)
Long-term vs. Short-term marketing platforms (30:35)
Where you sell
Build the Best Website for Your Art (46:57)
BONUS: How to find professional images for free (not taken by you) (8:23)
Live examples of 4 sales pages (34:11)
Email Marketing in more depth
What and why (12:37)
Choose provider
How to manage and set up a lead (Convertkit example) (28:12)
How to set up an automation (11:20)
Prepare an onboarding sequence (incl. template PDF) (24:14)
Changed perspective of Newsletters (+ template proposal) (13:02)
Real time example writing a newsletter together (13:11)
Writing a sales campaign (incl. template PDF) (38:01)
Social Media Marketing
BONUS PDF; Social Media Workbook (downloadable)
How to Setup Your Social Media Strategy (45:49)
The most efficient way to do market research about social media posts for 2023/2024 (19:44)
Customer Relation
Your Relation with Your "Super Fans" (13:47)
Deal with criticism/draw-backs
Long-term vs. Short-term marketing platforms
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