"When will you get a real job?" - Artist Case Study

E-book and audio book

Launching 25th of September!

To get on the waitlist follow this link

Where to start?

How to start?

When to start?

Can I start?

These are only four out of the thousands of questions that comes to mind when you want to turn your artistic passion into your full time gig. I don't feel the need to list more as these four are sufficient for productive paralysis. Don't you agree?


When Charles and I decided to turn our embroidery venture into our full time business we had no plan. We had no business coach or road map. Yet, we made it happen. The wave came and we jumped. With our heads first to be honest.

Entrepreneurship, especially creative entrepreneurship, is an extremely vulnerable route to go down. Thus, what I wish I had had access to from the start was more real-time case studies of other young creatives who tried to make it happen too.

But I couldn't find it. All I could find was a ton of books by hugely successful artists and writers who wrote to themselves "20 years back in time". However, I couldn't fully relate. I wanted to read present time. Social media time. I wanted to read the experience of someone who goes through the process now. Today. Or at least, yesterday.

Thus, I decided to write it myself.

"When will you get a real job?", is a real time case study of our first year as full time artists and entrepreneurs. What we did, why and how we felt about it and what we would've done differently.The title is simply the most frequently asked question from our surrounding: When will you get a real job?

This book isn't a justification for why what we do is indeed a very real job. Neither is it a how-to guide of how you can create your own real job. Nevertheless, it is a book that will give you thorough insight into how the early stage of a creative business (with all that it involves) can look like from the inside. After endless hours of research, I've concluded that some of the best lessons comes from reading, watching or listening to other's experiences.

With an insight into how someone else has dealt with a certain situation, you can easier apply the same principles to your own reality. For example, when you get approached with a big monetary opportunity, how will you respond?

You will most likely have no idea. Nevertheless, if you've read about how someone else did it, you can draw on their experiences in the negotiation of how to go about yourself.


That is what you can expect from this book.

A raw and straight forward case study of Charles and Elin in first person. You will get behind the curtains of how it really started. Our philosophies, reasoning and motivation from Charles first stitches in Paris to us leaving the city to pursue artistry full time.

In hindsight I can't help but feel baffled of how much actually happened. For some reason, whenever you're in the midst of something it feels as if nothing happens. This forces you to trust the outcome. Concentrate on the small actions that you can take today and you will have to trust that it amount to great results later on.

Because creative entrepreneurship is no dance in the park. It's no quick fix. There's no one recipe for success. However, it's also not impossible. If we could do it. You can do it too.

Launches 25 Sept!

To get on the waitlist follow this link


Listen to the "behind the scenes" episode on the

Charles and Elin podcast

Launching 25th of September!

To get on the waitlist follow this link

Your Instructor

Elin Petronella
Elin Petronella

Passionate about creating with her hands, Elin began to share her embroidery journey on Instagram ( in 2016. Her work quickly gained large exposure, which has allowed her to dive full-time into the world of artistry.

In 2017, together with her husband Charles (@_charleshenry_), she started to teach their take on modern hand-embroidery in Paris, and has since then hosted courses in cities all over Europe. Since the beginning of 2018 they also released their first online courses enrolling hundreds of students from all over the world. With their first-hand experience, they've realised the power of community and sharing your knowledge, which fuels the couple's motivation to improve and enhance creative learning via Charles and Elin Academy.


See what others have said...

"You'll be glad to learn that I've finished to read the book this afternoon! I was a little sad reaching the end because this is such an exciting story, I wish it would have last longer! What I appreciate the most, and that I acknowledge since I follow you on Instagram (Since 1 year more or less), is that I can feel how you (Charles and you) are genuinelly authentic, even though you run a business and make a living. You've mentioned how you were scared that people think that you just want to sell and I have to admit that I'm very sensitive to that, I tend to reject (maybe too fast sometimes) each time that I have the feeling that some newsletter wants my money too much, even for interesting things, but you do it in such a smooth way that I have nothing to say about your process, in fact I'm even happy when I buy from you. The sale funnel was just an example, but I appreciate your authenticity on a larger scale. It feels like you hide nothing, so we can trust you. There's a feeling of closeness even with such a big community, and a sense of generosity that is really appreciable. I discover that it's possible to make money and give our best to the people in the same time. I don't know how much this is related to reading your book (and having an increasing urge to step into action), but around halfway reading it, I created my first pair of brickstitch earrings, a craft that I wanted to experiment with since a long time, so this was an accomplishment in itself, and following the advice of your book I was able to ask myself some good questions about the kind of business I would like to create. I like the way you constructed the story, this is both a biography and an entrepreneur guide. i think that's what makes it so inspiring, as you seem reachable, kind of new in the market and genuinelly sharing, there's this feeling that I can do it too. And even if maybe I won't do it, it makes me feel good in the moment and maybe gives me strength to take a positive action in any way in my life. And that's how you change the world ;)


- Fanny Zennaro, France


Frequently Asked Questions

What is included in my purchase?
You will have lifetime access to both the e-book and audio book of the "When will you get a real job?" case study.

This course is not open for enrollment.